My Story

Since I was little I have been a person focused on their future. I was worried about what I was going to do throughout my life, but I was totally sure that having my own brand was what I wanted the most. In 2022 it was my last year of high school and I already knew what I was going to study: Fashion Management. In my free time I focused on learning about the industry and attending some fashion shows with my mom. By that time I was 16 years old, but my passion was so big that I was encouraged to open my own brand at an early age. I already had the branding and designs for my first collection. I talked to my parents about this idea and they supported me from the beginning. That’s how SANDRA MINAYA was founded.

Core values

My goal as a brand has always been to recognize my country as a contribution to the fashion industry. Peru has much more than just tourist places and delicious food, it also has natural fibers of the highest quality. My first collection was made with 100% Baby Alpaca, these garments are handmade by Peruvian weavers and have been developed taking care of every detail.

Today, SANDRA MINAYA is positioning itself as a fashion brand
representative of our beautiful country to the world. I know that I still have a lot to learn and I am willing to give everything to make my brand go far.

SANDRA MINAYA is not just a project, it is part of who I am.

With love, 
Sandra ♡